Who I Am and Why I Do This Work
I’m a coach, business professional and traveller who knows firsthand what it’s like to live life in overdrive. I’ve been navigating the fast-paced worlds of media, advertising and global tech for nearly 20 years and I wholeheartedly understand the weight of high-pressure roles — sleepless nights, anxiety, burnout and that quiet fear that can creep in beneath success.
But I also know the incredible relief and joy that comes from finding your way to the other side — from slowing down, reconnecting with yourself and rediscovering what truly matters — while still operating in business.
Travel has been one of my greatest teachers. Having explored over 60 countries, I’ve learned from people and cultures all around the world. Each journey offered a new way of seeing life — and it’s those perspectives I love weaving into my work with clients.
While recovering from burnout, I had the opportunity to deepen my meditation practice through immersive experiences in Asia. I spent extended time at a Buddhist monastery in Northern Thailand, practising Vipassanā at its roots. During this time, I had the privilege of forming a close, friendly relationship with a monk who generously continued to teach me and host private Loving-Kindness meditation sessions online, even after my stays at the temple ended. I later joined a Samatha meditation retreat in Bali led by Thai Buddhist monks from a temple near Bangkok, followed by Zen practice in Japan with a teaching monk in Kyoto.
Learning directly from my teachers and mentors, alongside sustained inner inquiry and formal education proved deeply transformative, so I am now passionate about bringing the insight, wisdom and practices I’ve learned into my work with others, supporting them through periods of transition with greater ease, clarity and compassion.
I help capable people rebuild their confidence, quiet the inner chatter, find calm within and return to a life they love — one that’s lived, not merely survived.
My coaching approach blends real-world business experience with mindfulness and practical tools for personal growth. It’s a supportive space where you’ll be encouraged to stretch, with compassionate guidance and reminded that growth can be lighthearted too.
At its core, my work centers on helping you rediscover who you are, strengthen your confidence and design a life that feels grounded and fulfilling — even amid the noise and pace of everyday life.
“My goal isn’t to change you, but to remind you that you are already enough.”
Adina Marinovici
